Learn Services Marketing Basics in 5 minutes.

Learn Services Marketing in Basics 5 minutes.
There were times when there was only barter system and all the business was done only in form of kind. But after industrial revolution a change came in the market . Because of the Competition in the market it has given a birth to SERVICES MARKETING.
Today , in market we can find large variety of services offered by the services providers. In layman language it is the performance one party provides to the other in exchange of money, like for example you call up electrician, he does your all electrical work, and get paid for it.
The work done by the electrician is the services and in return you pay him the money. Service marketing is the services which is intangible , which can be felt, experienced, but cannot be touched by anybody. E xample – airlines gives services of transportation from one place to another, here only the services are given by the airlines , and not the product.


Q1 – WHICH SECTORS HAVE DEMAND FOR SERVICES MARKETING?
ANS – Services are widely used by all aspects of life . From
Education to entertainment industry,
Financial institutions to fast food ,
Travel to Mobile telephone ,
Advertisement to Internet and amusement parks,
Marketing research to excavation or maintenance services ,
R.cetailing to courier and recreation .
Demands of services are increasing day by day from corporate to household sectors.
.


Q2 WHAT IS MEANT BY SERVICES?
ANS It is the activity or the benefit one party offers to another party without transferring the ownership , which, means there is no transfer of physical goods , but only the services are given by the Organization. The organization has several means to provide best services according to the demand and the needs of the customer.




Q3 WHAT ARE THE CHARACTERISTICS OF SERVICES ?
ANS –There are Four characteristics of services marketing. -
1) INTANGIBILITY- It means that the services cannot be seen but they can be felt. An electronic durable like mobile repair can not be seen but it can be felt only.
2) INSEPARABILITY- it means they cannot be separated from the source. Service center has to be attached to the product.
3) VARIABILITY- It means that they are different depending on who are providing them , like maruti car and fiat car, Both are into car industry but there is a huge difference between the services offered by them all over the country.
4) PERISH ABILITY- it means that services cannot be stored. Advertisement in a newspaper can not be sold next day,




Q4 –WHAT ARE THE .PROBLEMS WHICH ARE BEING FACED BY SERVICES MARKETING DEPARTMENTS.

ANS – There has been lot of competition in services marketing departments,
every organization is trying their best to improve the quality, by
designs and offers new services ,
setting competitive prices,
balancing and personalization
lastly motivating the employees.
This is all done just to create a good environment in the organization
Improving their product by quality and
setting the prices according to the competition, so that they are able to sell there services to the consumer and earn good profits.
By doing the above measures they are able to give quality services, which is the foremost demand of today’s business.



Q5 – WHAT ARE THE NEW DEMANDS IN SERVICES INDUSTRIES?
ANS-
Demand for the lawn care and gardening ,
Carpet cleaning and many other, like cleaning car, services .
The demand for the travel agencies , travel resorts,
Adult education courses .
Percentage of women in jobs have increased , which has resulted in day care crèches and maid services.
The product servicing has become so complex that there is a requirement of the skilled people to do the job. Like repair of car, mobile .
People are not able to find the match or job. They require marriage counsellors or employment services.
Demand for the m All these requirement have given birth to SERVICES INDUSTRIES